We started to explore, conceptualise and prototype a digital platform focusing on a mobile application first. Together with my cofounder, we worked to define the value proposition and prototype the product vision, testing it with investors and customers.

By conducting customer research with locals in my neighbourhood in New York, I could generate initial insights. Taking into account user and business needs we entered our ideation and prototyping phase. I focused on creating the information architecture and experience flow, while creating and initial UI design direction. Simultaneously I started coding on iOS so that we could quickly create a working prototype to test live with few customers and understand further their needs. I learned Swift, AWS services, database modelling, Authentications, Social Account integration and Location based mapping.

The concept went through various iteration cycles before reaching Beta phase. The prototypes turned from low-mid fidelity to actual code and slowly the vision of the brand was defined. During that period we onboarded a developer to assist with optimising databases and connections with AWS services. I was responsible for coordinating, defining requirements, checking code and implementation quality.

The developed prototypes logged many testing hours with users during the Alpha and Beta phases. The company decided to launch as is and the final product was made available in the App Store in 2018.