
Scaling the financial platform for corporates and businesses
Role: Customer research, Information Architecture, Interaction Design, UX Design, Prototyping, Team leadership, Stakeholder management, Product management
Danske Bank in 2017 has set a goal to revolutionise the way a business is run. For a small business owner to a CFO, an accountant or a bookeeper, District is a robust web platfrom that brings each company's data in one place for informed proactive decision making and business planning. Paired with the Bank's advisory mechanism, it is a powerful and holistic tool for any business in the digital world. This is the new way to run a business.
Building a hybrid flow that allows both holistic and detailed view with ease and completeness
Adopting experience patterns that allow the shift between an overview intent (dashboard) as well as a focus intent (full screen workspace), allows District to cater for the diverse group of customer profiles that it serves. Localised in 5 languages covering the Nordics and UK is the place of business for more than 300.000 users.
As a UX team leader, I guided the team in the work to integrate multiple financial products of the Bank into the new platform and to optimise the interactions and user experience to achieve consistency and scalability. Working with Financial managers as business partners, I analysed complex solutions like Forex Hedging, Payments and other financial services and led the ideation, user experience design and wire framing.
Scaling the platform for customers and creating efficiencies internally
District went an extended redesign and became the base for Danske Bank’s design system. During the development of the core experience, together with the UX team we set further foundations with Design Principles and designed the District personality - balancing multiple “behavioral” dimensions based on customer needs. Currently it is still evolving product of the Bank and serving more than half million business customers across the nordics..
Learn more about District
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