Finding the right problem to solve at the right time

Teams and organizations today face unprecedented uncertainty, yet still need to create differentiating value. Whether you're a corporation defining strategy and product portfolio, a startup launching new ventures, or a team exploring new opportunities, the core question is the same: where should we focus our efforts, and what problem should we solve?

Through a systematic approach, I help you analyze the broader environment you operate in and create clarity around not just the opportunities and threats, but also the spaces of untapped potential you can explore. This helps reframe your situation into an actionable challenge based on your specific business objectives for maximum impact.

Outcomes

Clear context understanding through actionable mapping of industry forces, customer behaviors, environment, and internal capabilities

Identified opportunities that you can pursue now, with assessment of needs, assets, and capabilities

Ready-to-act strategy with a well-defined problem/challenge that addresses customer needs and delivers business objectives

Core Capabilities

  • Customer Research
  • Data Analysis 
  • Context & Trend Analysis
  • Competitive Analysis
  • Insights Generation
  • Stakeholder Mapping 
  • Opportunity Mapping 
  • Problem Framing

Related case studies

Strengthening Ocean Transportation Resilience

Building Customer-Centric Innovation in Supply Chain

Ready to create something meaningful?

Whether you're a founder trying to crack your business model, a team leader wanting to build innovation capabilities, or an investor evaluating new opportunities, I bring the experience, energy, and empathy to help you get where you want to go.